About BABYmatters

The Babymatters story started 21 years ago, when managers Conny Goossens and Ståle Rossavik visited Ståle’s brother in Norway with their first child. They got inspired there by how the Norwegian people handle children’s safety in traffic.

In Scandinavia, the transport of children in the car has been standardised for way longer than here in Belgium. In pretty much every Norwegian car, there were safety nets for the carrier baskets of strollers, something that was completely unknown in Belgium in the 80’s.

It’s exactly that that inspired Conny and Ståle to introduce the Belgian market to Scandinavian Safety. So Conny drove through the entire country with one of those safety nets. She did that successfully, because Babymatters quickly expanded from one brand to more, and from one country to the entire Benelux.

Over 20 years later, Babymatters has turned into the exclusive distributor of quality brands for baby and children’s articles. From pacifiers, drinking cups and car seats to ergonomic carriers, sleeping bags and highchairs. And so much more! We’re so proud of our entire assortment because we handpicked our brands with care:

  • Our Norwegian car seat brand, BeSafe, truly stands for Scandinavian safety. BeSafe has over 20 years worth of experience when it comes to car seat safety, and you can tell. Their products are the safest products on the market whether they’re aimed at pregnant women or teenagers. You can protect every child, whether they still have to be born or whether they’re 12 years old! We love Scandinavian Safety!
  • Our brands of baby carriers, Ergobaby and Tula, stand for 100% ergonomic carrying. Because whether you carry your baby on your back, hips or stomach, they’re always sat in the ergonomic M-position in an Ergobaby or Tula carrier.
  • Elodie Details is the leading brand when it comes to contemporary design for babies and toddlers. And their fashionable moms, of course!

All BABYmatters brands stand for design, ergonomie et sécurité. So whether it’s pregnancy, nursing, baby or toddler time: you’ll find a complete selection and everything you’re looking for here at Babymatters.

Want to get to know the rest of Team Babymatters? You’ll find them here!

Want to know more about our brands? You can discover them here!

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