About BABYmatters

The story of BABYmatters began in 1993, when business managers Conny Goossens and Ståle Rossavik visited Ståle's brother in Norway with their first child. There they were inspired by how Norwegians dealt with the safety of children in traffic.

After all, in Scandinavia, the transportation of children in cars has been standardized much longer and much more extensively than here in Belgium. Almost every Norwegian car had safety nets for the carrier baskets of baby carriages, something that was really unknown in Belgium in the 1980s. It was precisely this that inspired Conny and Ståle to introduce Scandinavian Safety to our market here in Belgium, and so Conny traveled the country with such a safety net for in the car. And with success, because BABYmatters quickly expanded from one brand to several, and from one country to the entire Benelux.

More than 30 years later, BABYmatters is the exclusive distributor of quality brands for baby and children's products. From ergonomic baby carriers over durable toys to car seats, from pacifiers and baby nests to sleeping bags to night lights and reading books, and then much more.

The BABYmatters philosophy is based entirely on three pillars: safety, ergonomics and design. That's why we always choose brands that fit into our picture and uphold our core values, without losing sight of functionality. Each brand is selected with the greatest care, to complete the range for young parents. So whether it is for your pregnancy, maternity or baby, toddler or preschool period: at BABYmatters you will find everything you need.

But perhaps most importantly: with all our brands we really tell a story. Our brands have so much more to offer than just beautiful products, one by one they bring a concept to young parents. A total picture, where the whole is much more than all the products separately. Team BABYmatters tells stories, with a lot of passion and fun!

Want to get to know the rest of Team Babymatters? You’ll find them here!

Want to know more about our brands? You can discover them here!

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