Cookie policy

Who are we?

BABYmatters BVBA
Joseph Van Instraat 30
2500 Lier

What are cookies and why do we use them?

BABYmatters’ website uses cookies. These are small text files that are saved on your device when you use our website. They provide information regarding your browser type, operating system, geographical location, website visit and personal preferences.

Why do we use cookies?

By using cookies we are able to provide you with the best user experience. Thanks to cookies we are able to:
    •    Constantly optimize our website;
    •    Remember your preferences so that you don’t have to repeatedly enter or download the same information each time you visit our website;
    •    Improve the security and speed of our website;
    •    Make our marketing more efficient so that we are able to provide a better service for you.

What sorts of cookies are there and what are they for?

We can divide up the cookies we use into four categories:

1. Essential cookies

Essential cookies are cookies that are necessary to allow websites to function. They ensure that basic functions such as page navigation, security and loading time are able to work.

2. Functional cookies

Functional cookies are cookies that save information about your choices and preferences on a website. For example, they save your language choice, login details or the region where you live.  

3. Analytical cookies

Analytical cookies collect information on the behaviour of website visitors and performance of the website. The website can be improved based on the results and visitors can then have a better user experience.

4. Marketing cookies

Marketing cookies follow the surfing behaviour of website visitors and, on the basis of this, create a user profile. That profile is used to make the surfing experience more personal and, for example, provide personalized offers, advertisements, newsletters and suchlike that correspond to your interests.

Which cookies are placed via our site?

First party cookies

We mainly use first party cookies or direct cookies that serve to improve your user experience on That means that they only collect information on our website itself. They control the technical part of the website and retain certain things about the visitor, such as language choice, the page visited and the time the visitor spends on the website.

Third party cookies

In addition, there are also third parties with another domain name that place cookies on your device via the website. Examples of this are Google and Facebook. They retain users’ surfing behaviour and, based on this data, create a user profile.
Parties who may place cookies: 
    •    Google Analytics, Google Adwords and Google Remarketing: 
    •    Facebook pixel:

Specific list:

PHPSESSID (session cookie)
• Type: essential cookie
• Lifespan: session
• Objective: we can keep the website working with this, this data is lost as soon as you close your browser

__ga (Google Tag Manager)
• Type: analytical cookie
• Lifespan: 2 years
• Objective: distinguishes unique users from each other

__gid (Google Tag Manager)
• Type: analytical cookie
• Lifespan: 24 hours
• Objective: distinguishes unique users from each other

__gat (Google Tag Manager)
• Type: analytical cookie
• Lifespan: 1 minute
• Objective: slows down request speed and thus ensures that data collection on sites with a lot of traffic is limited.

vcxcm0WbodiSo3GP (session cookie)
• Type: essential cookie
• Lifespan: session
• Objective: determines temporary users’ ID

• Type: essential cookie
• Lifespan: 1 year
• Objective: determines if we have already shown the cookie banner

fr (Facebook)
• Type: essential cookie
• Lifespan: 1 month
• Objective: encrypted Facebook ID and browser ID

hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjMinimizedTestersWidgets, _hjIncludedInSample, hjSiteLang, X-Access-Key, JSESSIONID, __ar*, _ga, _gid, __utm, hubspotutk, mp, _hssrc, __hstc, optimizely, mp, __atuvc, __distillery, intercom- (Hotjar)
• Type: analytical cookie
• Lifespan: 1 year
• Objective: Hotjar

How can you disable the cookies?

You can also disable or remove the cookies or change the settings for cookies, even though our website will not be able to work as effectively if you do so. Do you want to change the settings for cookies? Then you can find the instructions for various browsers below:
    •    Mozilla Firefox
    •    Internet Explorer
    •    Google Chrome
    •    Safari (iOS)
    •    Safari (macOS)
    •    Edge


We have the right to modify this cookie statement. This cookie policy was last modified on 28 May 2018.

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