This website is owned and operated by:

BABYmatters bvba
Joseph Van Instraat 30
2500 Lier

If you place an online order, we need your information. By entering your data on the website, you give us permission to use them. We use them to process your order in terms of administration, but also for delivery, invoicing, marketing and promotional campaigns and promotions.

Of course we keep your data private and they are safely stored in our secure, non-public database. You may rest assured that they will not be passed on to a third party. As a Buyer you also have the right to request or change your data at all time. In this way, BABYmatters is compliant with the Belgian law of 8 December 1992 on the protection of privacy in the processing of personal data.

right to be forgotten

If for whatever reason you want to be removed from our database, you can submit a request to have your data removed. You can send your request to and your data will be permanently deleted.


The website of BABYmatters bvba uses cookies. These are small files containing data that are sent by our website to your browser and saved on your hard disk. This data is used to identify a returning visitor and so better tailor the website to them. The visitor will be able to log in quicker as a result and possibly see adapted content. This way you no longer have to fill in your personal details every time you visit this website.

If you wish to remove these cookies, consult your browser’s instructions for use. It is also possible, within your browser, to configure your settings regarding these cookies. You can configure the browser so that it prevents the use of cookies, you are always warned when a cookie is created or the cookies are subsequently removed from your hard disk.


The mailing that really matters...

... with nothing but interesting and relevant content for parents. (And we won't ever spam you. Promise.)

When you sign up for our newsletter, you agree to the processing of your data as written in our privacy policy. No worries, BABYmatters attaches much importance to your privacy, and we are supercareful when it comes to your personal data!