Team BABYmatters

Meet Team BABYmatters, a small but motivated team! Everyone has their own area of expertise, but there's daily consultation and regular cooperation. Every day around 10 a.m., following the Norwegian fika principle, we take a coffee break with the whole team to briefly discuss current affairs. And ... a small team has its advantages! We're very close to each other, and we always manage to provide personalized service. We'd like to introduce ourselves!

Evelien

Evelien is our administrative jack-of-all-trades. She regularly takes up the pen to write amusing texts for the BABYmatters and Yumi Yay website and social channels. But she also takes care of communications (magazines, flyers, etc.) and customer service. Are you one of our customers? You've probably already spoken to her on the phone or received an e-mail from her!

Evelien is married with two daughters: Noor and Renée. 👨‍👩‍👧‍👧 In short, the ideal test drivers for our brands! In her spare time, she loves going out with her family and doesn't easily turn down a breakfast or an aperitif with friends. 🥂 Evelien is a 'bon vivant' .... and she's right!

Bert

At BABYmatters, dozens of parcels leave every day, and they all pass through Bert's hands. He's our warehouse genius, and you can take him literally! Bert knows every product blindfolded, and he makes it a point of honor to ship each package cleanly and correctly, 'as if it were his own'. 👌 But when it comes to giving his opinion on new brands and/or promotional material, Bert always brings us a critical point of view and fresh ideas!

Bert is the father of a teenager, Free ... and a real early riser! In fact, he always comes to work on his bike, and you can also find him on his bike at weekends. 🚲 This is how he discovers the most beautiful places in Flanders and shares his photos on Instagram with great pleasure! Bert's other passions are cars (the Geneva Motor Show is in his agenda every year, for example) and.... Italy! 🤌

Camilla

Camilla is our Sales Representative for Belgium and Luxembourg, so she's often 'on the road'. As the daughter of Conny and Ståle, she knows BABYmatters like the back of her hand! She looks after Yumi Yay, our house brand, with all her heart and soul. Together with Evelien, she is also responsible for Marketing.

Camilla is one busy bee! 🐝 She loves sport, mainly crossfit, as well as a healthy lifestyle. She likes to alternate this passion with her love of good food and socializing with friends and family. 🍝

CONny

Conny is the director of BABYmatters with Ståle. So she knows the brands and products inside out! Together with her daughter Camilla, she also forms the Sales team (for the Netherlands), so she's often to be found 'on the road'. But she also keeps a close eye on marketing! Thanks to her knowledge and experience, BABYmatters' communication is always 'on point'.

Conny is also a certified babywearing consultant ... and therefore a specialist in ergonomic babywearing! Conny doesn't have a favorite brand: "We select all our brands very carefully. The story has to be right and we have to really believe in a product. I'm very proud to be able to say for all our brands: this fits the BABYmatters philosophy!"

Conny is the mother of two daughters and proud grandmother of a grandson! 😁 In addition to her busy job as a business manager, Conny likes to clear her mind during a relaxing walk. Conny also enjoys spending time with family and friends, preferably over a delicious dinner and a good glass of wine!🍷

STåLE

Ståle, with its 'exotic' name, can't hide its Norwegian roots. In the mid-1980s, he found himself in Belgium, never to leave again! In 1993, he and Conny founded BABYmatters. With him as director, BABYmatters keeps a firm grip on Scandinavia, where many of our brands are located.

Ståle has no favorites among the BABYmatters brands. It's the sum of the parts that makes the whole," he says. "It's the combination of all our brands that makes BABYmatters what we are - every link is important. And that applies not only to our brand, but also to our team. I'm really proud that the big picture, the BABYmatters story, stretches from A to Z!"

Ståle is (logically also) the father of two daughters and a proud grandfather! His work as a company director keeps him very busy, but he's enjoying his moments of freedom again... Ståle is a real family man and loves spending time with his (grand)children. 🤗 He also loves sweets and good food ...