OXO tot


OXO Tot sneakily makes things easier for you!

In just 5 year’s time, no less than 25 babies were born among OXO’s employees. Life as a new mum or dad – and more precisely how that life could be made easier – quickly became the hot topic at work. And so, a new brand was born: OXO Tot.

The brand’s mission? Solving the problems you never even knew you had, and making utilities easier to use for both parents and children. How about plates with a weighted bottom? Or a non-slip Sippy Cup? How would you like small freezer storage containers for baby meals? Or what about cutlery that won’t roll off the table? And don’t you like the idea of a deep plate with a lid to make saving leftovers easy? Or plates with a detachable ring to help children getting food on their spoon on their own? 

“Why has nobody thought of these ideas until now?”

OXO Tot makes products that make you think why nobody has come up with these solutions sooner. The answer? Nobody has ever properly observed these things. How exactly do babies hold their spoon? Where do their noses touch their cup when they’re drinking? How do Sippy Cups get cleaned? Armed with answers to all these questions and more, OXO Tots turns everything you need to raise a baby more practical and user-friendly.



Are you looking for sustainable baby products? You’ll find them at BABYmatters!

For young parents, sustainability is becoming increasingly important when it comes to the layette, the latest must-haves for a new-born baby or even for items to furnish and decorate the nursery. The two questions they often have when looking for products are: Is the quality guaranteed? And what materials were used in making this product?

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The three reasons to buy your baby essentials locally

More people now want to shop local, and that’s a good thing! It allows you to support the local economy, the hardworking entrepreneurs in your own town, city or neighbourhood. Going to local shops is always a good idea. If you are still in doubt, we can hopefully convince you, because when it comes to baby shopping, there are three reasons why shopping locally (or in the web shop of a local entrepreneur!) is better.

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4 compact baby products for at home and on the road

If you have a small home or like smart nifty gadgets, you know amazing and useful save spacers are indispensable. We found four compact baby products that take up less space both at home and on the road. Great for the kids and less hassle for the parents!

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How to make the kids’ table at Christmas actually kid-friendly

Christmas with kids can be tough. Exposure to foods they aren’t used to, sectioned off at a table with other children, and expectations of very good behavior for an extended period of time can all contribute to a stressful environment. Here are a few tips for making the kids’ table the best seat in the house!

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Tested by ada: the OXO Tot Transitions Straw Cup!

When your baby starts to drink independently, a non-leak and solid cup will be useful. Our OXO Tot Transitions Straw Cup is really handy then! No more spilling! Our test panel has tested the straw cup and has written a review about it!

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Mealtime must-haves!

When you compile your birth list or you make a wishlist for your baby shower, then you might not immediately think about cutlery for you child. Still, you will need those specific products sooner than you think for the first bites and gruels. Are you ready to hear the 5 indispensable items for smooth mealtimes with your baby?

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