OXO tot


OXO Tot sneakily makes things easier for you!

In just 5 year’s time, no less than 25 babies were born among OXO’s employees. Life as a new mum or dad – and more precisely how that life could be made easier – quickly became the hot topic at work. And so, a new brand was born: OXO Tot.

The brand’s mission? Solving the problems you never even knew you had, and making utilities easier to use for both parents and children. How about plates with a weighted bottom? Or a non-slip Sippy Cup? How would you like small freezer storage containers for baby meals? Or what about cutlery that won’t roll off the table? And don’t you like the idea of a deep plate with a lid to make saving leftovers easy? Or plates with a detachable ring to help children getting food on their spoon on their own? 

“Why has nobody thought of these ideas until now?”

OXO Tot makes products that make you think why nobody has come up with these solutions sooner. The answer? Nobody has ever properly observed these things. How exactly do babies hold their spoon? Where do their noses touch their cup when they’re drinking? How do Sippy Cups get cleaned? Armed with answers to all these questions and more, OXO Tots turns everything you need to raise a baby more practical and user-friendly.



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Tested by ada: the OXO Tot Transitions Straw Cup!

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Mealtime must-haves!

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My Trick For Better Dinners With Little Ones

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Discover the ideal first sippy cup for your baby!

Our Oxo Tot brand has a clear strategy in mind: they want to make baby and childcare products that are as universal as possible and make your life a whole lot easier. This means that they put a lot of thought in their ingenious childcare products. They develop, try, test and then adapt them a lot. Until the best version of their products really facilitates the life of young parents. Their newest innovation? The ingenious new sippy cups (with soft spout)!

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