Yumi Yay
Yumi Yay is so much more than just another new brand. Yumi Yay is a story, a concept, an experience.
Because what is it that moms and dads lack the most? And what we all want more of? Admit it, the answer could have been ‘sleep’, but an even rarer commodity is: time. Most of us will have the feeling that we are rushing most of the time, and that we don't spend enough quality time with our children. And that was the key, that is what Yumi Yay wants to create for parents: meaningful moments, together with their children.
All the products made by Yumi Yay are characterised by their colourful and stylish design. The four different Yumi Yay friends Finn, Otti, Tika and Billy, invite children to join them on an adventure, to explore their world, and of course mom and dad can come too! Which of them will be your child's favourite friend?
Night lights & bedtime stories
The Yumi Yay night lights are the perfect companion for your little one. They can either shine bright throughout the night or be set to dim after 20 or 40 minutes. And what is more fun than reading a bedtime story in the warm glow of a Yumi Yay night light? Discover the four toddler-size bedtime stories!
Blog
Are you looking for sustainable baby products? You’ll find them at BABYmatters!
For young parents, sustainability is becoming increasingly important when it comes to the layette, the latest must-haves for a new-born baby or even for items to furnish and decorate the nursery. The two questions they often have when looking for products are: Is the quality guaranteed? And what materials were used in making this product?
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The three reasons to buy your baby essentials locally
More people now want to shop local, and that’s a good thing! It allows you to support the local economy, the hardworking entrepreneurs in your own town, city or neighbourhood. Going to local shops is always a good idea. If you are still in doubt, we can hopefully convince you, because when it comes to baby shopping, there are three reasons why shopping locally (or in the web shop of a local entrepreneur!) is better.
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3 tips for family cocooning
Sometimes, it’s nice to draw in your horns and to have a couple of days of quality family time. Draw the curtains, close the front door and enjoy each other. The BABYmatters Team has three cocooning tips for you!
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Hurray! Celebrate juvenile book month with the Yumi Yay books!
Hurray, we’ll be celebrating Juvenile Book Month between 1 and 31 March! Because admit it, there’s nothing better than your children entering a fantasy world for a while. This year’s theme is art so perhaps, you can go through some books about art with your children. Or do you prefer to learn magic with one of Harry Potter's books? Perhaps your child likes to read search books and you’re going to search for Wally? Or .... perhaps submerging yourself in the world of Yumi Yay is a good idea?
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How mommy and her kids enjoy a cosy bedtime ritual
Each night again, mom Valérie looks forward to the evening ritual with her three kids. Why that is, you can read here!
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Hurray! A brand new, Belgian brand! Welcome, Yumi Yay!
Team BABYmatters is very proud to announce a brand new arrival in its own house of brands. Drumroll… We launch Yumi Yay, a brand new Belgian lifestyle brand!
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