Yumi Yay


Yumi Yay is so much more than just another new brand. Yumi Yay is a story, a concept, an experience.

Because what is it that moms and dads lack the most? And what we all want more of? Admit it, the answer could have been ‘sleep’, but an even rarer commodity is: time. Most of us will have the feeling that we are rushing most of the time, and that we don't spend enough quality time with our children. And that was the key, that is what Yumi Yay wants to create for parents: meaningful moments, together with their children.

All the products made by Yumi Yay are characterised by their colourful and stylish design. The four different Yumi Yay friends Finn, Otti, Tika and Billy, invite children to join them on an adventure, to explore their world, and of course mom and dad can come too! Which of them will be your child's favourite friend?

Night lights & bedtime stories
The Yumi Yay night lights are the perfect companion for your little one. They can either shine bright throughout the night or be set to dim after 20 or 40 minutes. And what is more fun than reading a bedtime story in the warm glow of a Yumi Yay night light? Discover the four toddler-size bedtime stories!



7 inspiring ideas for the nursery

We can already feel spring beckoning and the sun inviting us to redecorate our home. Are you looking for some inspiration for your baby's future room? Or is it time for a makeover of the children's room? Follow these tips, and you can transform any room into a cosy sensory playroom in no time.

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3 questions to the author and illustrator of the Yumi Yay books!

Author Hanne Luyten already has two bestsellers to her name: ‘#nietaankindengezinverklappen’ and ‘Het huis met de gele deur’. Illustrator Didier Quoistiaux has worked as a painter and graphic artist for years. The Belgian brand Yumi Yay asked them to collaborate on this project and create children’s books. Hanne put on her story cap and Didier sharpened his pencil... And together they created something wonderful!

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The three reasons to buy your baby essentials locally

More people now want to shop local, and that’s a good thing! It allows you to support the local economy, the hardworking entrepreneurs in your own town, city or neighbourhood. Going to local shops is always a good idea. If you are still in doubt, we can hopefully convince you, because when it comes to baby shopping, there are three reasons why shopping locally (or in the web shop of a local entrepreneur!) is better.

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Hurray! Celebrate juvenile book month with the Yumi Yay books!

Hurray, we’ll be celebrating Juvenile Book Month between 1 and 31 March! Because admit it, there’s nothing better than your children entering a fantasy world for a while. This year’s theme is art so perhaps, you can go through some books about art with your children. Or do you prefer to learn magic with one of Harry Potter's books? Perhaps your child likes to read search books and you’re going to search for Wally? Or .... perhaps submerging yourself in the world of Yumi Yay is a good idea?

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How mommy and her kids enjoy a cosy bedtime ritual

Each night again, mom Valérie looks forward to the evening ritual with her three kids. Why that is, you can read here!

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Hurray! A brand new, Belgian brand! Welcome, Yumi Yay!

Team BABYmatters is very proud to announce a brand new arrival in its own house of brands. Drumroll… We launch Yumi Yay, a brand new Belgian lifestyle brand!

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