Yumi Yay


about yumi yay

Yumi Yay is a colorful and playful Belgian brand that cherishes and enforces the cosy moments between parents and children. Rituals bring peace to the family and often make the most beautiful memories in the future. Yumi Yay develops products whoch help parents to create ans reinforce the special moments.

"Our little moments"

All the products made by Yumi Yay are characterised by their colourful and stylish design. The four different Yumi Yay friends Finn, Otti, Tika and Billy, invite children to join them on an adventure, to explore their world, and of course mom and dad can come too! Which of them will be your child's favourite friend?

night light

The night lights draw kids’ attention immediately and every night light comes with two cheerful, removable animal covers. The food-graded silicone covers are ideal for small children’s hands and make sure the night lights are shockproof and safe to use. The night lights have 3 modes of light intensity which are easy to change for little children. The light itself doesnt have a wire, charging is easy on the bamboo charging station. 

bedtime stories

The four night lights come alive in the Yumi Yay bedtime stories. Let Billy, Finn, Otti and Tika take your little one on an adventure through the Yumi Yay universe. The four bedtime stories are recognizable and definitely have an added value to every bedtime ritual. Yumi Yay provides everything for a cosy and memorable moment between children and parents. 


yumi yay benefits

Perfect size for little hands Colorful animals with recognizable characters
Wireless charging with bamboo charging station 1 night light with 2 silicone covers
3 modes of light intensity Short stories, colorful images
Easy and safe to use Belgian design


4 x entertaining your kids on a trip

A week-end in the Ardennes or a week at the beach, going on trips with kids is exciting, but also challenging. We love giving these four tips / products to keep your kids entertained during car rides, after a plunge in the water or before bedtime.

Read more

7 inspiring ideas for the nursery

We can already feel spring beckoning and the sun inviting us to redecorate our home. Are you looking for some inspiration for your baby's future room? Or is it time for a makeover of the children's room? Follow these tips, and you can transform any room into a cosy sensory playroom in no time.

Read more

3 questions to the author and illustrator of the Yumi Yay books!

Author Hanne Luyten already has two bestsellers to her name: ‘#nietaankindengezinverklappen’ and ‘Het huis met de gele deur’. Illustrator Didier Quoistiaux has worked as a painter and graphic artist for years. The Belgian brand Yumi Yay asked them to collaborate on this project and create children’s books. Hanne put on her story cap and Didier sharpened his pencil... And together they created something wonderful!

Read more

The three reasons to buy your baby essentials locally

More people now want to shop local, and that’s a good thing! It allows you to support the local economy, the hardworking entrepreneurs in your own town, city or neighbourhood. Going to local shops is always a good idea. If you are still in doubt, we can hopefully convince you, because when it comes to baby shopping, there are three reasons why shopping locally (or in the web shop of a local entrepreneur!) is better.

Read more

3 tips for family cocooning

Sometimes, it’s nice to draw in your horns and to have a couple of days of quality family time. Draw the curtains, close the front door and enjoy each other. The BABYmatters Team has three cocooning tips for you!

Read more

Hurray! Celebrate juvenile book month with the Yumi Yay books!

Hurray, we’ll be celebrating Juvenile Book Month between 1 and 31 March! Because admit it, there’s nothing better than your children entering a fantasy world for a while. This year’s theme is art so perhaps, you can go through some books about art with your children. Or do you prefer to learn magic with one of Harry Potter's books? Perhaps your child likes to read search books and you’re going to search for Wally? Or .... perhaps submerging yourself in the world of Yumi Yay is a good idea?

Read more